To capture the attention of your audience, you need a great hook.To capture the attention of your audience, you need a great hook. The hook that works best is a compelling, heartfelt story. Your challenge is to get noticed in a world of mass media, constant noise, and unrelenting clamor for attention. Today most brand messages are drowned out before they even reach us. But a few consistently break thru, stand out and rise above the noise. The difference…they’ve mastered the only tool that has ever moved minds, created an emotional connection with the listener, changed behavior, and compelled people to take action. That tool is The Art Of Storytelling. A good “Story Of Origin” is authentic, creative, inspires action, holds interest, energizes the message, and takes an audience on a journey with your brand.