Imagination and creativity are the juices that produce great ideas. It’s not the idea, though. It’s never the idea. It’s what you do with the idea that counts. Ideas are easy; implementation is hard. There is no such thing as million-dollar ideas. Only million-dollar executions of those ideas. A million-dollar idea is simply a good idea given a chance to grow. Million-dollar ideas have no boundaries, age limits, race restrictions, timelines, or economic class. They can occur when you least expect them, but at the end of the day, the consumer must want to buy it. Ideas are a dime a dozen. It’s the determination to see the concept through that’s priceless. Ideas pull the trigger, but instinct loads the gun. A new twist on an old idea can still be a million-dollar idea, but it takes creativity.
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